About Me

Hello! I’m Serena Young. I’m a web developer with 10 years of industry experience. Currently a Software Engineer for IBM Watson Campaign Automation, a digital marketing automation platform.

In the past, I’ve worked as a Technical Lead at Live Nation where I oversaw a team of developers for Insomniac Events, their EDM marketing and promotion division. I’ve also worked in the online ad industry, pioneering a business initiative to bring third-party ads inhouse through the creation of the Origin platform at Evolve Media, LLC.

Though I’ve handled backend development - such as in Java - my main passion is in frontend technologies. I’m known obsessing over UX/UI minutiae such as animation timing and load performance.



A selection of the works I've helped create


  • June.2015 - Present
  • Software Engineer

Live Nation

  • Jan.2014 - May.2015
  • Technical Lead

Evolve Media, LLC

  • Aug.2009 - Nov.2013
  • Principal Software Engineer

Synth Venture

  • Present
  • Owner/Engineer Extraordinaire

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